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Apple iPhone 4S / 5 event live blog

All the news from Apple's iPhone event in Cupertino... as it happens!

  • Check back at 10AM PT / 1PM ET for all the news as it happens!
  • Outside!

  • We're hanging out inside the venue waiting for things to start. People are — understandably — kind of excited.
  • Okay — we're in our seats. 'Under My Thumb' by the Rolling Stones is on the sound system.
  • Okay — we're snuggled in here. Lots of old rock playing.
  • Sorry we were having some issues with our liveblog, but it should be working now... we hope!
  • More Stones! 'Jumpin' Jack Flash'
  • What could the hidden meaning of all this retro rock be?
  • We also had the 5 minute warning from Apple that the event is set to begin, so hang tight!
  • You know they're right... Jumpin' Jack Flash IS a gas!
  • And Tim Cook is out!
  • Applause and some hoots for Tim.
  • "Good morning."
  • "This is my first product launch since being named CEO, I'm sure you didn't know that." Laughs.
  • "It's a pleasure to host you today. I love Apple, and I consider it the privilege of a lifetime to have worked here for 14 years, and I'm excited about this new role."
  • "I want to welcome you to the campus. It's like a second home to us. In particular, I want to welcome you to this room. This room has quite a history at Apple."
  • "Just ten years ago we launched the original iPod here. Just one year ago, we launched the new MacBook Air, which has changed the way people think about notebook computers."
  • "Today we'll remind you of the uniqueness of this company, as we announce new additions to our mobile OS, applications, services, and hardware."
  • "It's an extraordinary time to be at Apple."
  • Tim is talking about how well their stores are doing, particularly the new Chinese stores.
  • And now we're being treated to a video of how awesome Apple in China is. It does look pretty awesome.
  • Looks like our liveblog is getting a tiny bit funky. We're working on it!
  • Seems to be back in action here.
  • "We now have 357 stores."
  • "We will continue to invest in more and more stores."
  • "Now our products are at the core of everything we do."
  • "I'd like to walk through our product areas and give you an update on all of them."
  • "First up, MacBooks — you can't talk about Macs without talking about Lion."
  • "For the first time ever we offered Lion as a digital download only. This is incredible. The results have been staggering. We have downloaded over 6m copies of Lion. This is 80% more than Snow Leopard."
  • "For another metric, we measure adoption. If you look at Windows 7, it took them about 20 weeks to reach 10% of their base. It took Lion 2 weeks."
  • "We also announced the new MacBook Air. It's thin and light and beautiful, and wicked fast."
  • "Our competitors are trying to copy it."
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